Want- To -Become- Winner- of- Facebook -Advertising -Game? -Here’s -How!

Want To Become Winner of Facebook Advertising Game? Here’s How!

With time Facebook has been becoming even more competitive. Businesses tend to face various challenges that go on updating every minute, every day and ultimately they are going through the extreme level of cutthroat competition among brand making an effort to be on the top.

Because of the ever-changing Facebook algorithm, you can work according to the strategies that applied a couple of years ago. In the current scenario, users share around 55000 links, 150000 pictures every minute and as a result, it fills up the Facebook feed with bulks of content. To deal with the situation, businesses prefer using Facebook scraping tool. Still, collecting views for your content is not a cup of tea. Billions of competent advertisers present out there, who are ready to ditch your ads and bury it in the user’s feed.

Tips To Win At Facebook Advertising Game

Switch to video ads

Earlier, videos were not given much preference while designing ads. They used to add as complementary to the text and images. Now, the situation has changed completely where video ads considered to be truly an emperor. Based on the recent study, approximately 80% of the traffic generated over Facebook due to video ads only. Furthermore, we can’t deny the fact that videos have the capability to explain anything with better significance.

Your ad format must match your objective

Before you begin with designing ads, Facebook Ad Manager let you choose a specific objective (such as reach your target audience, driving traffic to the website, generate more leads, brand awareness and so on) that decides ad format. The first and foremost thing you need to evaluate is whether your ad designing metrics formulate the objective of an Ad campaign or still need to be modified. As a fact, the majority of Facebook marketing studies examines that there are some metrics you can neglect and they are:-

  • CTR (click through rate)
  • CPR (cost per result)
  • CPC (cost per click)

In the case of using video, ignore cost per video as well.

Remember, the video is of high importance on Facebook advertising!

Time to time Facebook brings so many updates and every time we experience a new format, but one thing that hasn’t changed is the emphasis of videos over Facebook. Videos are also considered to the most effective ways of getting people engaged with your ads on Facebook, therefore, advertisers must create videos carefully because even a single mirror image can spoil their whole effort and make the video useless.

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5-Powerful-Facebook-Ad-Targeting-Strategies-of-2019

5 Powerful Facebook Ad Targeting Strategies of 2019

Targeting Facebook ads is the very important part of any ad strategy as it puts you in front of your audience. That is why Facebook provides so many features, ad formats, and different parameters to its users to enhance their marketing experience. But despite of making an attractive ad, many people fail to get the desired ROI because of not creating effective strategies. Below are some of the amazing ad targeting approach that will definitely work for your business.

Target the audience who are familiar with your brand

One of the best ways to generate better ROI is to target the audience who have already heard about you or interacted with you because most of the people buy products from the companies they trust and therefore if people know about your brand then they are more likely to make a purchase. So, it can be very beneficial for you if you target them. However, this doesn’t mean that you should shop targeting the other audience. Just make sure to prioritize this on top.

In order to do this, you need to create a custom audience and enter the list of email id’s you are having. After that Facebook will show your ads to those people.You can also use a Facebook ad spy free tool for getting an idea what strategies your competitors are using to target their audience so that you can do much better.

Re-target the audience who visits your Facebook page

Facebook ad spy free
Facebook ad spy free

Not all people who visits your site convert into your customer. But you can still do it by re-targeting them. That means, include the list of email ids of those people in your targeting list who have recently visited your website. So that when your ads continuously expose in front of them then they will give a thought about buying your products. You can also track your visitors by Installing Facebook pixel on your website.

Target the audience who already liked your Facebook page

There are so many kinds of audience you will come across on Facebook. So, try to make use of every opportunity and every single person who has shown interest in your business. When you target the audience who liked your Facebook page then you can definitely assume that your conversion rates are going to raise because those people have openly shown that they like what you are offering.

Hence, these are some of the potential strategies that you can use for targeting your Facebook ads.

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What- Are- The -Different- Benefits -Of -Facebook -Carousel -Ads?

What Are The Different Benefits Of Facebook Carousel Ads?

Facebook has become one of the important marketing tools of these days. Every business nowadays is after Facebook to display their brands and products in the best possible light. So, the 2.3 billion and counting monthly active users of Facebook like and cognize about their organization more and more. Facebook ads are playing the upper hand in marketing start-up businesses these days. They provide all the essential clues to the audience about every aspect of the product.

But do you know that Facebook Carousel Ads are said to be 10 times better than the regular and simple ads? Many of you might get confused with the terminology “Carousel Ads”. These ads are different from daily ads because in them you can stuff various images and videos within one link. These ads get basically used by marketers to promote various products concurrently. According to a study, Carousel ads generate 10 times greater traffic to the websites of advertisers in contrast to the normal ads.

In this article, we are going to know in depth about the awesome benefits that Facebook Carousel Ads could serve your business. So, let’s take a look!!

Promote multiple products at the same time:

This is one of the biggest features of carousel ads that made them far superior to normal ads. As we know in normal ads we cannot stuff more images at once. Hence, cannot promote a number of products at the same time. On the other hand, in the case of carousel ads, we can put images of various products simultaneously and market multiple brands and products. This not only saves our business time but also give a great range of options to the audience. So, they could choose any product as per their personal choice and interest.

You can stuff videos as well in the ads:

Due to the incredible traits of carousel ads, you can also use high-quality videos in your ads. This feature opens various opportunities for your business to please the audience in the direction to shop your products. Make sure the videos you stuff in the carousel ads should get align with the attributes of the brands plus marketing strategies of your Facebook advertising campaign.

Can add link, headline, and call to action for every single image:

With this feature of carousel ads, you can really make people take immediate actions at the time when they visit your advertising page. You can add the link to each and every single page of the ad set along with the headlines. So, people get to know specifically about your business brand and products.

These are some of the different advantages Facebook Carousel ads can bring to you in more than less time.

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3-top-reasons-to-use-instagram-direct-messaging

3 Top Reasons To Use Instagram Direct Messaging

The Instagram direct messaging feature was launched in the December month of the year 2012. It was a memorable event when Instagram founder, Kevin Systrom,  launched an Instagram direct messaging feature in a press conference event held at New York. It was exciting news which people got to hear about their favorite photo-sharing platform. Because it was time Instagram explored to one-to-one messaging feature other than just being a photo sharing social media platform.

There are tons of benefits one can enjoy by making use of an Instagram cool direct messaging feature. You can send photos, hashtag pages, profiles, and many more from your feed via Instagram direct messaging feature to your potential followers. You can also create a group of maximum 15 people over the Instagram DM tool. There are lots of more you can get by using an Instagram direct message. To know more about it give a look at below-mentioned points.

Effective photo sharing

This is one of the best benefits ones can get by making use of Instagram direct messaging. As we all know, Instagram is basically all about photo-sharing. Earlier it was nice and all sorted when it comes to photo-sharing but now due to the presence of Instagram direct messaging, it becomes even more effective. While having conversations through DM, people used to tag different photos in the comments along with their username. Many people use this tactic to get people’s attention easily to their photographs.

Instagram-DM-Tool
Instagram DM Tool

Send locations, profiles, and hashtag pages with ease

It is a fact that the sharing of profiles and hashtag pages have become more convenient with the existence of Instagram direct messaging. Earlier, people have to send the screenshots and links of the Instagram accounts which they think their friends love to follow. But now you can do all these things just by clicking at the curved arrow icon of the Instagram direct message.

Instagram-DM-Tool

If suppose, you are looking for a post under some particular hashtag then you can easily send that page by clicking at the curved arrow in the top right corner of the screen. In case of a profile, you have to simply tap at the three-dot symbol in the top right corner of that profile page and then can easily share the profile with your followers.

Can make a group of up to 15 people

This feature of Instagram helps you to target your potential followers simultaneously. You can share your Instagram posts, photos, and anything with maximum of up to 15 individuals at once. This helps you to build a strong bond with your followers and also reveals your more genuine side in front of your followers.

Instagram-DM-Tool

These are the top three reasons why you should make use of the Instagram direct messaging feature. It is an awesome opportunity to make a solid and unshakeable relation with your followers.

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Things to keep in mind while creating Facebook Ads!

Facebook has been an awesome platform for everyone who is looking for getting entertainment, sharing posts, or to promote their business online. Facebook has provided them with everything that a person is looking for from a social media website. You can post updates, share images, advertise your products in front of your target customers and a way more things are there that FB provides you with.

What else does anyone want? Especially, when you are here for promoting your brand/products. Facebook advertisements can do a lot for you to let your products gain popularity on way of your brand awareness program that you run in name of advertisements.

But, is it that simple to gain popularity with a simple ad? Well, this article has something for you to get enough information on everything that you need to be sure about creating an impactful advertisement on Facebook.

Things to be included for creating a powerful ad on FB –

Addressing CTA:

CTA is the term used for describing Call-to-action. And even an impactful looking ad is a waste without a solid CTA. As the main reason behind it is that the viewer is unaware of the fact that what he needs to do next. And your advertisement should have the capability to provide the reason for your viewers to make a click.
Offers and discounts have proven themselves to be one such interesting factor that attracts viewers to click on your ads. And, one should be very clear while adding these offers. As making a fake or fiction advertisement can lead to a huge loss in the way of brand awareness that you are trying to make with these ads.

  • Title and Contents:

    Since your advertisement will be a way you will be communicating with the viewers. It is necessary to be very sure with everything that you are going to experiment with the words. Here are some points you need to remember while creating powerful content for your ad.

  1. The very first thing that one will see is the title of your advertising. And if it does not have the capability to fantasize the viewer. It will ultimately result to be a waste.
  2. Be sure that your title has everything that makes it look effective. You can add about the offers and services that your product/service is providing.
  3. Content is the next step that you will be adding to your ad. And it should be created in a way that the viewers should get forced to click on your ad.
  4. The overall length of your advertisement should not cross the limit of 90 characters. And everything should be done within this given length, right from adding the title to content.
  • Images:

    Another factor that has the capability to convert your viewers into desired customers is the images. Everything should be done in a way that the overall image should be attractive in the eyes of your target audience. Thus, it is important to choose good quality images with the perfectly defined size to increase the chances of getting more views.

End Words –

Above mentioned are some of the tips that we believe would help you to build and powerful and fascinating Facebook ads and help you gain popularity among your target audience. I would like to close this article over here with a thought that you would have enjoyed reading it and gain some knowledge as well.

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