why-facebook-canvas-ads-are-the-best-thing-ever-happened-on-mobile

Why Facebook Canvas Ads Are The Best Thing Ever Happened On Mobile?

Back in the days, advertisers have to spend hours in front of their computer system for creating ads of extraordinary quality and pitch. However, never get succeed in their aim completely to attract and convince people about their brands like shiz. That’s why when Facebook canvas ads came into light whole game begin to change. Many expert marketers believed that Canvas ads have the potential to be an ultimate game-changer in the advertising world without making no bones about it. That’s why in this article we will share with you some reasons why this Facebook ad format is somewhat superior and unusual in its own excellent way. So let’s move on!!

Facebook-canvas-ads

Its fast pace is incredible:

If you have ever gone through any canvas ad then must agree with me on this, they are incredibly fast in their pace. You have to just click on the link and then instantly you redirected towards an amazing full-screen brand exposure experience that’s completely worthy to watch. Isn’t it? Their loading time is extremely less and best for impatient cell phone users to glance at their favorite brand images.

It’s extremely fast to get out:

As we all use social media platforms and daily come across thousands of ads in which we unintentionally get in and feel annoyed when it takes minutes to revert. Well, this is not the case with canvas ads. Canvas ads consist of a small arrow icon in the side which speedily make you come out of the ads which you don’t want to see.

Offers mini-site experience to the audience:

Facebook-canvas-ads

Canvas ads are best when it comes to offering a brilliant microsite experience on people at the screen of their mobile phone. They consist of high-quality videos, images, Gifs, content that’s most important, and so on.

Easy-breezy to create:

It is one of the most common things that all advertisers agreed upon, canvas ads are extremely easy to create, design, and live. For that, you have to just land up on Canvas builder page and create your ad in just minutes. It’s way better rather than spending bucks on hiring expert advertisers to design an ad for your brand that will take months.

These are some of the main reasons why Canvas ads are best to market your products like awesome on Facebook. Besides all this, they are very economically viable to use for the start-up companies that cannot spend bucks on just advertising.

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5-Powerful-Facebook-Ad-Targeting-Strategies-of-2019

5 Powerful Facebook Ad Targeting Strategies of 2019

Targeting Facebook ads is the very important part of any ad strategy as it puts you in front of your audience. That is why Facebook provides so many features, ad formats, and different parameters to its users to enhance their marketing experience. But despite of making an attractive ad, many people fail to get the desired ROI because of not creating effective strategies. Below are some of the amazing ad targeting approach that will definitely work for your business.

Target the audience who are familiar with your brand

One of the best ways to generate better ROI is to target the audience who have already heard about you or interacted with you because most of the people buy products from the companies they trust and therefore if people know about your brand then they are more likely to make a purchase. So, it can be very beneficial for you if you target them. However, this doesn’t mean that you should shop targeting the other audience. Just make sure to prioritize this on top.

In order to do this, you need to create a custom audience and enter the list of email id’s you are having. After that Facebook will show your ads to those people.You can also use a Facebook ad spy free tool for getting an idea what strategies your competitors are using to target their audience so that you can do much better.

Re-target the audience who visits your Facebook page

Facebook ad spy free
Facebook ad spy free

Not all people who visits your site convert into your customer. But you can still do it by re-targeting them. That means, include the list of email ids of those people in your targeting list who have recently visited your website. So that when your ads continuously expose in front of them then they will give a thought about buying your products. You can also track your visitors by Installing Facebook pixel on your website.

Target the audience who already liked your Facebook page

There are so many kinds of audience you will come across on Facebook. So, try to make use of every opportunity and every single person who has shown interest in your business. When you target the audience who liked your Facebook page then you can definitely assume that your conversion rates are going to raise because those people have openly shown that they like what you are offering.

Hence, these are some of the potential strategies that you can use for targeting your Facebook ads.

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Things to keep in mind while creating Facebook Ads!

Facebook has been an awesome platform for everyone who is looking for getting entertainment, sharing posts, or to promote their business online. Facebook has provided them with everything that a person is looking for from a social media website. You can post updates, share images, advertise your products in front of your target customers and a way more things are there that FB provides you with.

What else does anyone want? Especially, when you are here for promoting your brand/products. Facebook advertisements can do a lot for you to let your products gain popularity on way of your brand awareness program that you run in name of advertisements.

But, is it that simple to gain popularity with a simple ad? Well, this article has something for you to get enough information on everything that you need to be sure about creating an impactful advertisement on Facebook.

Things to be included for creating a powerful ad on FB –

Addressing CTA:

CTA is the term used for describing Call-to-action. And even an impactful looking ad is a waste without a solid CTA. As the main reason behind it is that the viewer is unaware of the fact that what he needs to do next. And your advertisement should have the capability to provide the reason for your viewers to make a click.
Offers and discounts have proven themselves to be one such interesting factor that attracts viewers to click on your ads. And, one should be very clear while adding these offers. As making a fake or fiction advertisement can lead to a huge loss in the way of brand awareness that you are trying to make with these ads.

  • Title and Contents:

    Since your advertisement will be a way you will be communicating with the viewers. It is necessary to be very sure with everything that you are going to experiment with the words. Here are some points you need to remember while creating powerful content for your ad.

  1. The very first thing that one will see is the title of your advertising. And if it does not have the capability to fantasize the viewer. It will ultimately result to be a waste.
  2. Be sure that your title has everything that makes it look effective. You can add about the offers and services that your product/service is providing.
  3. Content is the next step that you will be adding to your ad. And it should be created in a way that the viewers should get forced to click on your ad.
  4. The overall length of your advertisement should not cross the limit of 90 characters. And everything should be done within this given length, right from adding the title to content.
  • Images:

    Another factor that has the capability to convert your viewers into desired customers is the images. Everything should be done in a way that the overall image should be attractive in the eyes of your target audience. Thus, it is important to choose good quality images with the perfectly defined size to increase the chances of getting more views.

End Words –

Above mentioned are some of the tips that we believe would help you to build and powerful and fascinating Facebook ads and help you gain popularity among your target audience. I would like to close this article over here with a thought that you would have enjoyed reading it and gain some knowledge as well.

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