With time Facebook has been becoming even more competitive. Businesses tend to face various challenges that go on updating every minute, every day and ultimately they are going through the extreme level of cutthroat competition among brand making an effort to be on the top.
Because of the ever-changing Facebook algorithm, you can work according to the strategies that applied a couple of years ago. In the current scenario, users share around 55000 links, 150000 pictures every minute and as a result, it fills up the Facebook feed with bulks of content. To deal with the situation, businesses prefer using Facebook scraping tool. Still, collecting views for your content is not a cup of tea. Billions of competent advertisers present out there, who are ready to ditch your ads and bury it in the user’s feed.
Tips To Win At Facebook Advertising Game
Switch to video ads
Earlier, videos were not given much preference while designing ads. They used to add as complementary to the text and images. Now, the situation has changed completely where video ads considered to be truly an emperor. Based on the recent study, approximately 80% of the traffic generated over Facebook due to video ads only. Furthermore, we can’t deny the fact that videos have the capability to explain anything with better significance.
Your ad format must match your objective
Before you begin with designing ads, Facebook Ad Manager let you choose a specific objective (such as reach your target audience, driving traffic to the website, generate more leads, brand awareness and so on) that decides ad format. The first and foremost thing you need to evaluate is whether your ad designing metrics formulate the objective of an Ad campaign or still need to be modified. As a fact, the majority of Facebook marketing studies examines that there are some metrics you can neglect and they are:-
- CTR (click through rate)
- CPR (cost per result)
- CPC (cost per click)
In the case of using video, ignore cost per video as well.
Remember, the video is of high importance on Facebook advertising!
Time to time Facebook brings so many updates and every time we experience a new format, but one thing that hasn’t changed is the emphasis of videos over Facebook. Videos are also considered to the most effective ways of getting people engaged with your ads on Facebook, therefore, advertisers must create videos carefully because even a single mirror image can spoil their whole effort and make the video useless.