why-facebook-canvas-ads-are-the-best-thing-ever-happened-on-mobile

Why Facebook Canvas Ads Are The Best Thing Ever Happened On Mobile?

Back in the days, advertisers have to spend hours in front of their computer system for creating ads of extraordinary quality and pitch. However, never get succeed in their aim completely to attract and convince people about their brands like shiz. That’s why when Facebook canvas ads came into light whole game begin to change. Many expert marketers believed that Canvas ads have the potential to be an ultimate game-changer in the advertising world without making no bones about it. That’s why in this article we will share with you some reasons why this Facebook ad format is somewhat superior and unusual in its own excellent way. So let’s move on!!

Facebook-canvas-ads

Its fast pace is incredible:

If you have ever gone through any canvas ad then must agree with me on this, they are incredibly fast in their pace. You have to just click on the link and then instantly you redirected towards an amazing full-screen brand exposure experience that’s completely worthy to watch. Isn’t it? Their loading time is extremely less and best for impatient cell phone users to glance at their favorite brand images.

It’s extremely fast to get out:

As we all use social media platforms and daily come across thousands of ads in which we unintentionally get in and feel annoyed when it takes minutes to revert. Well, this is not the case with canvas ads. Canvas ads consist of a small arrow icon in the side which speedily make you come out of the ads which you don’t want to see.

Offers mini-site experience to the audience:

Facebook-canvas-ads

Canvas ads are best when it comes to offering a brilliant microsite experience on people at the screen of their mobile phone. They consist of high-quality videos, images, Gifs, content that’s most important, and so on.

Easy-breezy to create:

It is one of the most common things that all advertisers agreed upon, canvas ads are extremely easy to create, design, and live. For that, you have to just land up on Canvas builder page and create your ad in just minutes. It’s way better rather than spending bucks on hiring expert advertisers to design an ad for your brand that will take months.

These are some of the main reasons why Canvas ads are best to market your products like awesome on Facebook. Besides all this, they are very economically viable to use for the start-up companies that cannot spend bucks on just advertising.

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Want- To -Become- Winner- of- Facebook -Advertising -Game? -Here’s -How!

Want To Become Winner of Facebook Advertising Game? Here’s How!

With time Facebook has been becoming even more competitive. Businesses tend to face various challenges that go on updating every minute, every day and ultimately they are going through the extreme level of cutthroat competition among brand making an effort to be on the top.

Because of the ever-changing Facebook algorithm, you can work according to the strategies that applied a couple of years ago. In the current scenario, users share around 55000 links, 150000 pictures every minute and as a result, it fills up the Facebook feed with bulks of content. To deal with the situation, businesses prefer using Facebook scraping tool. Still, collecting views for your content is not a cup of tea. Billions of competent advertisers present out there, who are ready to ditch your ads and bury it in the user’s feed.

Tips To Win At Facebook Advertising Game

Switch to video ads

Earlier, videos were not given much preference while designing ads. They used to add as complementary to the text and images. Now, the situation has changed completely where video ads considered to be truly an emperor. Based on the recent study, approximately 80% of the traffic generated over Facebook due to video ads only. Furthermore, we can’t deny the fact that videos have the capability to explain anything with better significance.

Your ad format must match your objective

Before you begin with designing ads, Facebook Ad Manager let you choose a specific objective (such as reach your target audience, driving traffic to the website, generate more leads, brand awareness and so on) that decides ad format. The first and foremost thing you need to evaluate is whether your ad designing metrics formulate the objective of an Ad campaign or still need to be modified. As a fact, the majority of Facebook marketing studies examines that there are some metrics you can neglect and they are:-

  • CTR (click through rate)
  • CPR (cost per result)
  • CPC (cost per click)

In the case of using video, ignore cost per video as well.

Remember, the video is of high importance on Facebook advertising!

Time to time Facebook brings so many updates and every time we experience a new format, but one thing that hasn’t changed is the emphasis of videos over Facebook. Videos are also considered to the most effective ways of getting people engaged with your ads on Facebook, therefore, advertisers must create videos carefully because even a single mirror image can spoil their whole effort and make the video useless.

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